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第九届跨盈世界B2B营销高管峰会2014
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第九届跨盈世界B2B营销高管峰会2014 已过期

发票类型：增值税普通发票 增值税专用发票

        Sessions & Topics (Day1– Jan 15th)
        Chaos Welcome
        Address        		 B2B Marketing Review 2013
        Session 1 On-Demand Marketing - Engaging your customers at right touch point with "Push Strategy"
        Session 2 Hard Retention or Clients Spoiled in the colorful digital world
        Session 3 Leads Lifecycle Management: Social Leads and otherwise moving leads forward
        Session 4 From Story Telling to Story Tailoring: Deliver the right content at right time
        Session 5 Success Factors in Real Time Marketing & Right Time Marketing
        OnDemand Session 6 Organizational mobilization: Every department has its duty
        Session 7 Next generation of b2b communication: Future Engagement
        Session 8 B2B Case Study: DSM rebranding & brand integration
        Session 9 From "Volvo Construction Idol" to On-Demand Marketing in B2B new Era
        Session 10 On-Demand Marketing - Engaging your customers with just the right touch
        End Remark & Summary
         
        Sessions & Topics (Day2– Jan 16th)
        Track Track A Big Data Track B
        Demand Generation        		 Track C
        Branding Communication        		 Track D
        OnDemand Strategy
        D2 Morning A1: Data is Queen: The real purpose of Big Data is to deliver new insights to decision makers B1: Why Social Demand Generation is the new marketing imperative in B2B? C1: Effective Brand Building and Industry Thought Leadership Establishing D1: To be Modern Marketers: Convince CXOs to accept the new marketing tools
        A2: Data Management Platforms: Using Big Data to Power Marketing Performance B2: Content is King, Data is Queen - Fishing the Leads in Big Data Ocean at Right Time C2: Integrated Marketing Communication in Brand and Solution Promotions D2: B2B Manufacturing Industry: How to use Big Data to meet customer's need in new marketing era
        A3: Start with questions, not data: what BIG problems we are trying to solve? B3: On-Demand marketing: gathering the right data across the decision journey C3: Issue and Crisis Management in social media D3: Social CRM: How to generate strategy to win at multi social platform
        D2 Afternoon A4: Transfer Sales-Driven to Marketing-Drive data: take full advantage of the data B4: Always be ready: Generating leads by emerging prospects C4: Cross-border PR Activities: How do you Engage Target Audience D4: On-Demand Marketing - Engaging your customers with just the right touch
        A5: Big Opportunity or Big Obstacle? Marketers should learn to master your data B5: Maximize the value of reference selling to generate demand C5: Brand Story and Brand Building – how a good story can make the difference D5: Planning for the unplanned: Create predictive models to drive cross-channel strategy
        A6: Marketers must walk before they run, a solid social analytics infrastructure aligned with CIOs B6: Nurturing more Leads & prospects along the buying cycle C6: How to increase your customer's loyalty in real time? D6: Find most effective channel with data segmentation to drive more leads
        Sessions & Topics (Day3– Jan 17th)
        Track Track E
        Traditional Marketing        		 Track F
        Public Relationship        		 Track G
        Marketing Automation        		 Track H
        Digital Marketing
        D3 Morning E1: B2B Manufacture Case Study: New Product Launch F1: How to seek a win-win situation in cooperation with government's support at right time? G1: Automate the engagement in your marketing pipeline: From Top to Down H1: Weibo & WeChat in B2B: How to find the useful keywords to increase traffic?
        E2: From offline to online: amplify your offline event efforts F2: B2B CSR Case in Leading Chemical Company G2: Measure ROI effectively with effective B2B market research and technology H2: Should Social Media be part of your B2B marketing Strategy? Leads of Fans?
        E3: Know your industry, amplify your current channel with new ideas F3: Emerson Cup - the successfulmarket influencer program best practices G3: Always map your leads flowing in CRM system to keep to track H3: Social Connections: Connecting Paid, Owned and Earned media
        D3 Afternoon E4: Integrating email analytics into the CRM program to close more deal at real time F4: Sustainability Communications for B2B Company G4: Been challenged by ROI measuring? Define what you are measuring H4: Social Media Strategy in the Complicated B2B World
        E5: Sales & Marketing Alignment: Direct client interface to break the ice F5: Who are the crisis owner and make the effective internal & external communications G5: B2B marketers should use marketing automation to maximize the ROI bottom line H5: The Cutting Edge of Mobile Marketing: What do users want from mobile commerce?
        E6: Account Marketing Strategy: Enhance your accounts loyalty to generate more business on demand. F6: The need to measure social media. ROI: more than followers and likes G6: Closed Loop: Hand Leads to Sales on a Silver Platter–Align Marketing and Sales Using CRM H6: SEM & SEO in B2B: How to find the useful keywords to increase traffic?

        For Marketer
        One Day Pass RMB 3,500
        Two Day Pass RMB 5,500
        Three Day Pass RMB 7,000
                 		 For Marketing Vendor
        One Day Pass RMB 7,000
        Two Day Pass RMB 11,000
        Three Day Pass RMB 14,000

        标签： 商业/经济 企业管理

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